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Common SEO misconceptions
By Green Media of Green Media
There isn’t any single big secret about SEO - it’s largely a combination of clean up-to-date structural coding, good copy, strategised in-depth link building programmes and regularly refreshed content (all things we’re good at here at Greenmedia.) There are so many myths and misconceptions about what makes good SEO, some based on out-dated web practices, lots based on unethical methods and quite a few based on nothing more than bad guesswork and plain ignorance. In this article we’re covering two topics that regularly crop up in SEO conversations - meta description tags and meta keyword tags. Neither is particularly important these days, but this doesn’t stop them being the invariable reference points for every amateur SEO expert out there. Perhaps it’s just because they sound a little bit technical… who knows? Meta description tags This is the copy that can appear on a search engine results page, and is literally just a description of what’s on the page that’s being referenced. The important thing to know regarding meta descriptions is that they don’t have any bearing whatsoever on your search engine ranking. None at all. Despite this, it’s still worth giving them some attention as they may well be the difference between a click-through and being ignored from a search results page. Write at least one definitive meta description for your website, and if your content is diverse enough then write them for individual pages. Just don’t expect that that they’ll boost your search ranking, they won’t. Meta keyword tags SEO would be a far easier practice if it was simply a case of filling up your webpages with meta keywords, but the general experience and usefulness of search engines would also go through the floor as everyone would be doing it - which is why it isn’t so simple now. Meta keyword tags are a legacy of what can be called, in web terms at least, the ‘old days’. Things have moved on. They’re essentially irrelevant now, and the major search engines don’t place any ranking priority on them whatsoever. Google and MSN ignore them completely in this regard. Yahoo and Ask do briefly consider what is in the tag, but they don’t prioritise it over the body content of the website and don’t use it at all for ranking. Always keep in mind that you’re writing for human users and that the goal of the search engine is to maximise the user experience. The whole idea of a meta keyword tag - loading a line of code with words that the user can’t see - goes against this entirely.
This intel first appeared on: http://www.green-media.com/green-notes/2008/09/26/common-seo-miscon...
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PLEASE VISIT THE CONTRIBUTOR'S WEBSITE
Green Media
Green Media is a web design agency
www.green-media.com
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